SoFinance
SoFinance
SoFinance is a movement dedicated to empowering young and working Africans through financial literacy, accessible financial products, and a supportive community. Intasect was tasked with creating a comprehensive brand identity to visually articulate SoFinance's mission and foster a strong connection with its target audience.
Client
SoFinance Technologies
Year
2024
Category
Fintech
Research
Research
The process began with an in-depth brand discovery session with SoFinance to understand their vision, audience, and competitive landscape. This included gaining insights into the financial needs and preferences of young Africans. The findings informed the development of initial design concepts that reflected SoFinance’s values of modernity, accessibility, and community. Regular feedback sessions ensured that the identity resonated with the audience while aligning with the brand’s mission.
The process began with an in-depth brand discovery session with SoFinance to understand their vision, audience, and competitive landscape. This included gaining insights into the financial needs and preferences of young Africans. The findings informed the development of initial design concepts that reflected SoFinance’s values of modernity, accessibility, and community. Regular feedback sessions ensured that the identity resonated with the audience while aligning with the brand’s mission.
Research
The process began with an in-depth brand discovery session with SoFinance to understand their vision, audience, and competitive landscape. This included gaining insights into the financial needs and preferences of young Africans. The findings informed the development of initial design concepts that reflected SoFinance’s values of modernity, accessibility, and community. Regular feedback sessions ensured that the identity resonated with the audience while aligning with the brand’s mission.
Design
Design
The brand identity was crafted to be modern, relatable, and inspiring. The design system focused on representing the three core offerings—Banking and Payments, Savings and Investment, and Financial Education and Community Building—through cohesive visual elements. Vibrant colour palettes and dynamic typography were paired with clean, adaptable layouts to create a visual language that appeals to young Africans. Each touchpoint, from digital platforms to physical locations, was designed with accessibility and engagement in mind, reinforcing the brand's commitment to financial empowerment.
The brand identity was crafted to be modern, relatable, and inspiring. The design system focused on representing the three core offerings—Banking and Payments, Savings and Investment, and Financial Education and Community Building—through cohesive visual elements. Vibrant colour palettes and dynamic typography were paired with clean, adaptable layouts to create a visual language that appeals to young Africans. Each touchpoint, from digital platforms to physical locations, was designed with accessibility and engagement in mind, reinforcing the brand's commitment to financial empowerment.
Design
The brand identity was crafted to be modern, relatable, and inspiring. The design system focused on representing the three core offerings—Banking and Payments, Savings and Investment, and Financial Education and Community Building—through cohesive visual elements. Vibrant colour palettes and dynamic typography were paired with clean, adaptable layouts to create a visual language that appeals to young Africans. Each touchpoint, from digital platforms to physical locations, was designed with accessibility and engagement in mind, reinforcing the brand's commitment to financial empowerment.
Development
Development
The development phase focused on creating a cohesive and versatile brand system. A clear style guide was established to govern the use of logos, typography, colors, and imagery. Touchpoints included marketing materials, digital platforms, and physical assets, ensuring the brand’s presence across all relevant channels. A landing page was also designed as a gateway to SoFinance’s offerings, combining an intuitive layout with visually engaging elements to encourage user interaction and trust.
The development phase focused on creating a cohesive and versatile brand system. A clear style guide was established to govern the use of logos, typography, colors, and imagery. Touchpoints included marketing materials, digital platforms, and physical assets, ensuring the brand’s presence across all relevant channels. A landing page was also designed as a gateway to SoFinance’s offerings, combining an intuitive layout with visually engaging elements to encourage user interaction and trust.
Development
The development phase focused on creating a cohesive and versatile brand system. A clear style guide was established to govern the use of logos, typography, colors, and imagery. Touchpoints included marketing materials, digital platforms, and physical assets, ensuring the brand’s presence across all relevant channels. A landing page was also designed as a gateway to SoFinance’s offerings, combining an intuitive layout with visually engaging elements to encourage user interaction and trust.
Concept
Concept
The final brand identity encapsulates SoFinance's mission of financial empowerment. By combining vibrant visuals, a cohesive brand system, and versatile designs, the identity reflects the values of accessibility, education, and community. The hourglass-inspired logo and adaptable design elements bring the movement’s vision to life, connecting with young Africans and inspiring them to take charge of their financial journeys.
The final brand identity encapsulates SoFinance's mission of financial empowerment. By combining vibrant visuals, a cohesive brand system, and versatile designs, the identity reflects the values of accessibility, education, and community. The hourglass-inspired logo and adaptable design elements bring the movement’s vision to life, connecting with young Africans and inspiring them to take charge of their financial journeys.
Concept
The final brand identity encapsulates SoFinance's mission of financial empowerment. By combining vibrant visuals, a cohesive brand system, and versatile designs, the identity reflects the values of accessibility, education, and community. The hourglass-inspired logo and adaptable design elements bring the movement’s vision to life, connecting with young Africans and inspiring them to take charge of their financial journeys.
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©2025 INTASECT STUDIO
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©2025 INTASECT STUDIO
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©2025 INTASECT STUDIO
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